Keep your newscast viewers hooked from start to finish.
“One of the best investments a station can make in developing its news and marketing producers.”
“You didn’t just show us good examples of things done well, you gave us the road map and the keys to the car to drive us there.”
“I’ve sat through many, many consultant sessions but I found yours to be one of the most engaging and productive. We saw immediate improvement.”
TRAINING THAT TURNS NEWS PRODUCERS INTO AUDIENCE BUILDERS
Your newsroom’s success depends on one thing: keeping viewers watching. Producers and reporters who master audience engagement don’t just stack shows—they improve ratings, drive loyalty—and deliver results that you and your leadership teams notice.
Greg Derkowski has spent over 20 years inside top-performing newsrooms, leading hands-on training that gives producers and promotion teams the tools, instincts, and confidence to engage viewers and retain them—results you’ll see in their very next newscast.
👩🏽🎓👨🏻🎓 THEY DON’T TEACH THIS IN J-SCHOOL
Every moment in a streaming or broadcast newscast is a decision point—the open, the lead, the toss, the tease and the story itself! Nail it, and you keep the viewer. Miss it, and they’re gone. Most producers know this—but few are trained to execute each moment with the clarity and authority that keeps people watching. Greg’s live training changes that—fast.
🏋️♂️💪🏽 IMMEDIATE IMPACT FOR NEW HIRES AND SEASONED PROS
Greg’s proven retention and storytelling techniques fit right into your existing workflow. From rookies to veterans, your team will gain clarity, confidence, and efficiency — delivering noticeable results starting with the very first training session.
💯👊 NO MORE ONE-AND-DONE TRAINING
News directors know the frustration: one-off webinars don’t stick. That’s why Greg’s live workshops include ongoing follow-up sessions. With a mix of group and one-on-one coaching, his lather, rinse, repeat approach helps producers build lasting skills and habits that move the needle forward week after week.
🛠️📈 POWERFUL SKILLS. IMMEDIATE RESULTS.
Most newsroom leaders are under intense pressure internally and externally—shifting viewership, tighter resources, and constant change. While you can’t control everything, you can control how your team writes, produces, and connects with your audience. Whether you’re looking to fix specific pain points or push a strong team to the next level, Greg will help you build a focused, practical plan to improve engagement and retention—fast. He’s worked with top stations—and those on the rise—across every market size in the U.S. and Canada. He’s ready to help you and your leadership team raise the bar.
Let’s talk. Click here to schedule a time.
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