Greg Derkowski

Greg is a media coach who has trained over 200 media newsrooms and creative teams in the US and Canada on audience engagement and retention. Greg's live and interactive workshops are for news producers, reporters, creative services/promotion teams, and corporate communications teams. The workshops help writers focus their storytelling and find the intriguing angles that motivate people to watch and click. The processes Greg teaches can be put into action immediately. Content leaders can expect to see improved audience retention, tighter writing, clearly focused stories, compelling teases/headlines, and dramatically improved consistency. And his workshops give content producers more control of their busy workday.

“A big issue content producers are dealing with now is the sheer volume and pace of the work itself, on top of so many open positions. I help news producers and reporters take control of their workday through processes that sharpen their story focus, dramatically increase audience engagement, and position and promote their stories more effectively. All of it helps improve performance and job satisfaction,” Greg said.

Before branching out independently and ultimately launching his own consulting and training firm, he was a trusted leader for several leading media companies for 20+ years. He’s led creative teams, won several Emmy awards, and has criss-crossed the country many times training the best in the business. And he’s a native Texan based in San Antonio, y’all, and his good friends call him Derk.

And since you’ve read this far, here’s a little Easter egg for you. Wanting an occasional quick creative diversion, Greg launched a snarky and irreverent Facebook group that practices writing bad slogans. The group is called “Write a BAD SLOGAN for…”. You can join the group by going to BadSlogans.com.