Greg Derkowski
Greg Derkowski has supercharged audience retention and engagement skills in more than 200 newsrooms across the U.S. and Canada—elevating producing teams, sharpening storytelling, and driving measurable gains in performance and consistency.
With over two decades inside top-rated stations, Greg has led creative and content teams to deliver results day in and day out. He’s coached producers and reporters at NBCUniversal, Nexstar, Sinclair, Gray, The Weather Channel, Global News, and many others.
Known for his high-energy, cut-to-the-chase coaching, Greg delivers fast-paced, hands-on workshops that focus on what matters: real-world skills producers can put to work immediately.
Greg’s audience retention and engagement training is built for:
News and creative/marketing producers
Weather teams
Digital producers looking to grow audience stickiness
He’s criss-crossed the country (more than a few times), becoming one of the most in-demand trainers in local broadcast media.
Greg is a proud native Texan based in San Antonio. His good friends call him Derk.
“These sessions have been fantastic! The ‘content selling essentials’ alone was worth the cost of the entire package.”
“Greg is a bulldog, down in the weeds, marketing monster and I always look forward to the value he brings to my teams.”