Expert Audience Retention Training for Broadcast Newsrooms. Greg Derkowski leverages 20+ years of experience and a track record of 200+ newsrooms to help your team master viewer engagement. His live, interactive workshops are customized for producers, reporters, and weather teams, delivering measurable retention improvements from day one. Serving all market sizes across the U.S. and Canada.
Contact Greg: 210.587.7000 | greg.derkowski@gmail.com
Newsrooms winning the audience retention game didn't get lucky.
They got Greg.
“One of the best investments a station can make in developing its news and marketing producers.”
“You didn’t just show us good examples of things done well, you gave us the road map and the keys to the car to drive us there.”
“I’ve sat through many, many consultant sessions but I found yours to be one of the most engaging and productive. We saw immediate improvement.”
TRAINING THAT TURNS NEWS PRODUCERS INTO AUDIENCE BUILDERS
Strong newscasts don’t happen by accident.
They’re built by producers who understand how viewers actually watch local television news, and can make confident decisions quickly.
Greg Derkowski provides specialized news producer training and TV newsroom coaching that helps producers build shows viewers want to stay for.
Through practical, real-world coaching focused on teases, opens, pacing, and visual storytelling, news teams learn how to turn everyday rundowns into audience-focused newscasts — with improvements their newsroom managers see immediately.
👩🏽🎓👨🏻🎓 THEY DON’T TEACH THIS IN J-SCHOOL
Drawing on four decades in broadcast news and marketing, Greg trains producers with real-world scenarios — teaching what journalism school often doesn’t: how to turn day-to-day storytelling into engaging newscasts that keep viewers glued.
This live hands-on news producer coaching helps teams:
✅ Think like audience builders instead of rundown stackers
✅ Make quick confident decisions under deadline pressure
✅ Improve broadcast writing clarity and pacing
✅ Use visuals and sound to strengthen storytelling
✅ Build momentum across newscast blocks
✅ Write stronger teases and opens
Producers will be able to apply these skills and techniques in their very next broadcast.
🏋️♂️💪🏽 IMMEDIATE IMPACT FOR NEW HIRES AND SEASONED PROS
Whether onboarding new hires or strengthening experienced teams, Greg’s newsroom training integrates seamlessly into daily workflows.
Stations consistently report:
✅ More assertive producer decision-making
✅ Tighter pacing and clearer storytelling
✅ Stronger cold opens, teases and intros
✅ Improved collaboration in the newsroom
✅ Visible improvement after the first training session
This is practical newsroom hands-on coaching designed for today’s deadline-driven environment.
💯👊 NO MORE ONE-AND-DONE TRAININGS
A lot of internal newsroom training feels great in the moment — until real deadlines hit and everyone slips right back into old habits.
Greg’s approach reinforces lasting improvement through:
➡️ Live follow-up coaching sessions
➡️ Practical tools producers will want to use very day
➡️ Collaborative producer exercises
➡️ Interactive coaching focusing on their work
➡️ Real newscast examples and rewrites – not stale theory
The outcome isn’t motivation; it’s sustainable performance improvement.
🛠️📈 TRAINING DESIGNED FOR TODAY’S LOCAL TV NEWS REALITTY
News leaders face constant challenges:
🔴 Rapid producer turnover
🔴 Smaller staffs and heavier workloads
🔴 Changing viewer habits
🔴 Increased competition from OTT and digital platforms
You can’t control every factor affecting ratings — but you can control how your newscasts are crafted by the producers and reporters you hired to build them.
Greg works with local television stations and broadcast groups across the United States and Canada to improve audience engagement through stronger producer performance and smarter show construction.
Let’s talk. Click here to schedule a time.
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